Game on. PvX Partners is a Singapore-based startup that offers user acquisition (UA) financing for mobile gaming and consumer apps.

• Now, they’ve just raised a $10.5M Series A!

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Investor check. T-Accelerate Capital led the round, while Play Ventures, Z Venture Capital, General Catalyst, and Drive by DraftKings joined. 

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📳 Funding growth

For many consumer apps, scaling up fast is crucial, especially in the early stages. 

• To fund growth, founders will typically have the option to bootstrap, raise equity financing, or take on traditional debt. 

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But what about founders who don’t want to give up their ownership or deal with strict repayment terms? 

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Enter PvX Partners. They offer cohort financing, a non-dilutive, performance-based model of raising capital.

• Here, companies receive capital linked to specific cohorts and repay it based on the revenue those cohorts generate.

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↗️ Plan your growth

They’ve developed a machine learning underwriting engine called Lambda to help clients with cohort forecasting. 

• Companies share their cohort data, such as retention, payback windows, and return on ad spend.
• Lambda’s data intelligence capabilities can diagnose cohort performance and forecast growth, helping founders to make smarter decisions.

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Milestone check. PvX Partners has committed more than $750M in UA financing. 

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💲 What’s with the $$$? 

They’ll use the capital to grow their team, develop their underwriting capacity, and enhance Lambda’s predictive capabilities.