Logistics

$12M to make planning shipments as easy as booking airplane tickets

February 3, 2023
Freightify

On our way! Here's Freightify. This Singapore-based startup just raised a $12M Series A led by Sequoia Capital India.

Their SaaS platform makes it quick and simple for freight forwarders to arrange cargo shipments for their clients — and yes, it's a way bigger problem than you think.

  • Founded in 2016, they're used by over 200 freight forwarding companies in 45 companies.
  • Revenue has tripled over the last year.

Investor check. Trail Mix Ventures, Alteria Capital, as well as existing investors Nordic Eye Venture Capital and Motion Ventures also joined in!

🤔 Wait, what's a freight forwarder?

Let's say you have some cargo that needs to be sent somewhere (usually overseas). Freight forwarders organize all the transport to get it where it needs to be — starting with a price quotation.

  • Like a travel agent. But instead of planning transportation for travelers, they're planning how your cargo can get from point A to point B using freight like ships, airplanes, trucks and railroads.

✈️ Travel agents have it easy

Tons of websites and apps help you find the cheapest tickets for flights, trains and other transportation for your next vacation.

But for shipping goods? It's not digitized at all. It takes days before freight forwarders can quote clients how much it'll cost to take their cargo to its final destination!

It takes a ton of manual work to find the cheapest or quickest deal. Plus, it's super complex. All the data will come in different formats, languages and currencies — and pricing data also constantly changes.

  • They usually gather data through multiple sources like emails, calls, PDF documents, websites and put it all into spreadsheets.
  • The irony. Freight forwarders are a massive industry and the backbone of global trade, helping tons of businesses get the goods they need when they need them.

❌ Don't be afreight

From days to minutes. Get rates and make quotes for freight prices for your clients in less than two minutes — including possible extra charges.

  • Easily add, search and filter for rates and manage your different quotes in one place.
  • Send quotes to your customers in a snap.
  • Save over 70% of the time you typically spend doing this manually.

Build a custom customer portal, fast. Your freight forwarding company can have its own website where customers can search for rates and place bookings online — instead of needing to reach out to you!

  • You won't need a pricing team or sales team to handle this, so it's lower cost and can even close sales faster.
  • They can even track their cargo, send inquiries to you, respond to quotes and more on the platform!

🚢 What's next

They'll be developing their product and launching new features. Oh, and they'll also be growing their international sales team, channel partnerships and marketing too!

  • 2/3 of their sales are from NA and EU-based freight forwarders, and they're planning for a major expansion in Europe.

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