What're you wearing? Check out Piktina! They're where you can buy pre-loved (aka, secondhand) clothing online in Vietnam! Now, they've just raised a $1M seed.

• Their app launched in June this year.
• The total value of secondhand fashion items in Vietnam that can be recirculated until 2026 is around $5B.

Investor check. Touchstone Partners invested.

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🤑 3, 2, 1, sold!

Sellers can post photos of clothing on their profile, and buyers can follow and buy from these sellers in-app.

• These include both individuals who want to make more space in their closets (while making $$$) and businesses that focus on pre-loved fashion.

The idea? Refresh your wardrobe by buying unique pre-loved pieces while selling clothing you don't wear for easy passive income.

Piktina also has their own pretty packaging and packs the in-app orders! It's just like buying clothes from online brands or fashion platforms like Zalora — just pre-loved.

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🔍 Money matters

How they make money? Right now, they make a 20% commission for each successful transaction. Plus, they add additional costs for authentication if needed.

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🤔 Changing times

In Vietnam, Gen Z and Gen Y want more value for money from the clothes they own, especially in this economic environment. Plus, they realize that fast fashion might be fun and affordable but is terrible for the earth.

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💰 What's with the $$$?

They'll be pushing for more growth and refining their business model.