They're not just playing. Meet EMERGE Group! This Singapore-headquartered startup just raised a $2.2M seed.

They help content creators, IP rights holders and brands in Southeast Asia find profitable ways to bring new products or services to market (aka, commercialize).

• Founded in 2020, they've brought in over $2M in revenue.
• They work with Brands like StashAway, Asus, Shopback, Singtel, Razer and more!

Investor check. Farquhar Venture Capital and Arcane Group led the round. Blockcrafter Capital also joined in.

• 👼🏻: Victor Lai and Yuen Wong (Founder, LABS Group).

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😉 New name, same game

You have probably heard of them before as EMERGE Esports! But they're now rebranding to EMERGE Group to represent one company with three distinct business units — with EMERGE Esports being just one of them.

• They have a total audience of over 580M through their network of thousands of content creators and players from top esports teams like Bren Esports, Talon Esports, Boom Esports and more.

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🔥 Triple threat

Emplifive. They offer marketing data analytical tools and an IP marketplace. Here, brands can connect with content creators, award-winning esports teams, top IPs and more!

Empower. This merchandising platform allows esports teams (IP creators) to create, sell and distribute merch online and offline and get closer to their fandoms.

EMERGE Esports. Brands and content creators in the esports and gaming industries can access, engage and activate their IP creators, community, content creators and KOLs through Emerge Esports' advertising, marketing and community management services!

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💰 What's with the $$$?

They'll be putting most of the cash into their two main business units, Emplifive and Empower, which will develop new commercialization options for content creators, brands and other stakeholders in the marketing and advertising industries!