Pets

$2.72M for BOM BOM to level up your pet food game

August 29, 2025
Image from BOM BOM

Want only the best for your furbaby? Here’s BOM BOM. Founded in 2017 in Singapore, they’re a pet nutrition startup that offers custom, specialized diets for pets. 

  • Now, they just raised a $2.72M Pre-Series A! 

🍖 Healthy diet, healthy life

Think pet food is simple? Maybe you’re not doing it right. BOM BOM takes their pet food seriously, so that it stays simple for you.

They consider factors like breed, age, weight, activity level, health conditions, and allergies when developing targeted, dynamic, and NRC-compliant meal plans.

  • Does your pet have skin issues or fussy eating habits? Their yummy, easy-to-thaw vacuum-packed meals help make mealtimes a more pleasant and healthier experience for you and your pet.

🐟 Bon appétit

They offer sous vide (yes, you read that right!) and natural raw meal plans for both cats and dogs. 

  • Depending on your plan, you can choose curated meals and ingredients or build your own meals from scratch. 
  • Their service is ideal for furparents who are trying to transition their pets from cooked to raw meals. 

💵 What’s with the $$$? 

BOM BOM will automate production, advance their nutrigenomic research capabilities. Oh, and the funding will also support their expansion in Singapore and South Korea.

  • They’ll further enhance their precision nutrition platform (which is powered by thousands of pet health profiles and AI) to deliver personalized meals.

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