Why're you so cold? Say hi to Fresh Factory! They're an Indonesian startup that makes it easy for you to store, sell and deliver frozen goods. Oh, and they've just raised a $4.5M seed led by East Ventures.

• Their network of hyperlocal cold-chain fulfillment centers includes 20+ warehouses across Java, Sulawesi, Sumatra and Bali.
• They've hit $10M+ in annualized GMV and annualized fulfillment for 1M+ orders.

Who else cashed in? Saratoga Investama, Trihill Capital, Indogen Capital, Prasetia Dwidarma, Number Capital and Y Combinator.

• They were part of Y Combinator's W22 batch.

🧊 Ice ice baby

Why does this matter? Cold chain logistics is a major problem. SMEs in the industry struggle to operate and scale given high costs, inefficiencies and minimal solutions. But that's changing with Fresh Factory!

• This leads to higher prices for customers and tons of food waste when frozen goods aren't handled properly.
• Right now, Indonesia's cold chain supply chain focuses on central warehouses with minimal to zero mid and last-mile logistics solutions.

😉 Oh so fresh

Warehouses. Get your frozen products stored, packed and delivered through their warehouses, tech and logistics network.

• They use geotagging and geolocation to store products, AI to forecast and manage stocks and IoT to keep freezer and chiller temperatures at the right range.
  

Admin. Managing operations is also key to growth. They also provide trained admin staff to handle the online store and help businesses integrate with omnichannel solutions.

Sales. Bring even more $$$ in with their digital marketing, sales and distribution solutions.

🚀 What's next?

They'll be expanding their network of warehouses, growing the team and leveling up their tech.