Made for mom. Meet Singapore's Rainforest! They're a roll-up e-commerce firm that buys and grows the best e-commerce brands. Their spin? They focus on mom, home and baby brands. Now, they've just raised a $45M funding round!

• Big firsts. Their revenue shot over $30M in their first year of operations.
  
• They expect to be profitable by the end of this year.

Who cashed in? Canopy Tropics (a subsidiary of private equity firm Southern Capital Group) led the round. Monk's Hill Ventures, Insignia Venture Partners and January Capital also joined in.

• Their last round was a $20M Pre-Series A last September.

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👩🏻‍🍼 Mama knows best?

Founded just last year, Rainforest is building a house of brands for the modern mom.

• Mothers typically control (or have co-decision-making power) over most household purchases, including those for children, the home and more.
• They currently have 13 brands, including baby sleepwear company Baby Deedee and Millennial Enterprises, owner of global baby care company NatureBond.

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🧐 Why it matters

Rainforest isn't just great for moms. They're also great for the brands they buy!

Anyone can be an entrepreneur, but... It's easier and cheaper than ever to start a great brand loved by customers. You can do it all from home with some posts on Lazada!

Though, scaling is a whole new challenge— you may not have the time, money or expertise to succeed long-term.

• Picture this. You're going from selling a few baby bottles to selling tens of thousands of them, shipping overseas, growing the team and looking for cash to fund it all. (Yikes!)

So, Rainforest acquires brands that sell on e-commerce platforms and helps them scale through supply chain, product development, marketing and more.

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💼 Prep your resumes!

With the new cash, they'll be ramping up global hiring, bringing more products to market and expanding their brand portfolio.