Artificial Intelligence

$5.25M for companies to get personal with video campaigns

May 24, 2023
Image from Gan.ai

Say hi to Gan.ai! Their generative AI tool helps companies create personalized video marketing campaigns — at scale. Oh, and they’ve just raised a $5.25M seed.

  • Record just once. Send to thousands! Launched in 2021, Gan.ai only needs one recorded video and a list of dynamic keywords to generate millions of custom videos.
  • Samsung, Zomato, and vivo use their platform.

Investor check. Surge, Sequoia Capital India and Southeast Asia's scale-up program led the round! Emergent Ventures and other angel investors also joined in.

🙋Just for you

You've probably never been personally addressed by a video ad, but Gan.ai’s tech can make that happen.

  • Infinite use cases. You can customize video content and tailor it for location-based campaigns, company announcements, and even per-customer food delivery reminders.
  • That’s not all! Their platform also integrates with Stripe, Shopify, and Calendly to offer personalized payment workflows (imagine a video of the CEO thanking you or a video after you make a payment!).  

🛍️ Notice me, please

In 2022, 86% of businesses use videos as a marketing tool. But it’s not always the easiest to create content that people pay attention to.

  • Personalizing your content, especially over video, is way higher-impact and lets your brand stand out.

🔮 What the future holds?

They will use the $$$ to grow operations expand their sales and engineering teams in the US and India. Oh, and they're also planning to target businesses and marketing teams in SEA.

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