Hey, pretty lady. Say hi to Sociolla (aka, Social Bella)! They're pretty much Indonesia's answer to Sephora — but even better. Now, they've raised over $60M in a new round! 💄

• They served around 42M users in 2020 and nearly doubled revenue to $43.5M that same year.

Investor check. Temasek and L Catterton led the round. East Ventures, Jungle Ventures and other existing investors also joined in.

• They raised a $56M round in 2021 and a $58M Series E in 2020.

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😉 What they're all about

But unlike Sephora, shopping at Sociolla doesn't have to break the bank. As the one-stop place for all things women's beauty and personal care, they've got a wider range of products!

• They sell both affordable and premium products from the East and West — even several homegrown from Indonesia.

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⬇️ Started from the bottom

Founded in 2014, Sociolla started as an e-commerce platform selling beauty and personal care products.

Going omnichannel! They launched their first physical Sociolla stores in 2019.

• They have 48 stores across 15 Indonesian cities and 13 locations in Vietnam.
• Their number of stores has grown 20x since 2020.

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⚡️ Now we're here

Apart from selling products on their Sociolla e-commerce platform and physical stores, they've got much more:

Lilla by Sociolla. Are you a mom (or a mom-to-be)? They've got their own e-commerce platform and physical stores with products just for you!

Brand Development. They've got an end-to-end distribution service to help brands sell both online and at over 55,000 retail locations in Indonesia — without the need for lots of $$$ and risk.

SOCO. Their online community app allows you to shop, get personalized recommendations, write reviews and articles, connect with others and view content about beauty.

Beauty Journal. Their online beauty and lifestyle-focused media website posts articles like guides, reviews, hacks and more.