Meet Vietnam's Trusting Social! They're a fintech that builds AI-powered solutions to help the lending industry gauge risk, identify users and acquire customers. Now, they've just raised $65M in the initial close of their Series C.

• Customers include 170+ financial institutions across Vietnam, Indonesia, India and the Philippines.

Who cashed in? Masan Group's The Sherpa Company led the round— and now holds a 25% stake in Trusting Social. But why do this?

• Masan is one of Vietnam's largest conglomerates, which operates across retail, financial services, F&B and tech materials.
• Trusting Social's investors include Sequoia Capital, Beenext, 500 Global, Tanglin Partners, and Genesis Alternative Ventures.

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🧐  What they do

Put a number on it! They can generate credit scores and fraud scores based on customers' phone numbers and telco data.

• They have scored over 1B customers in Asia.
• This enables customers to quickly offer and launch competitive lending products while also reducing losses.

Who you? They scan text from photos (like IDs) and your face to know if you're a real person or trying to scam the system.

• These e-KYC solutions allow you to onboard and evaluate customers and add Face OTPs.

The mission's acquisition. They help you design credit products, identify pre-qualified potential customers, reach out to them and match them with the lender they're most likely to select. (They use tons of data to know how likely you are to make the pick!)

• They've acquired over $800M in consumer loans in Vietnam.
• Their pre-qualified leads have up to an 85% approval rate.

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🤝🏼  Trusty partner?

Masan put in the $$$ as a strategic investment. As a conglomerate, it wants to integrate its online and online businesses— and use tech to grow further to be the go-to for Vietnam's 100M consumers.

Trusting Social and Masan are teaming up to develop a consumer tech platform with AI and ML to offer customized retail and consumer financial products. Plus, Masan will be using Trusting Social's tech to help with retail store selection, planning demand and supply and product assortment and development.