Meet Supermom! This Singapore-based startup just raised an $8M SGD ($6M USD) Series A. They help parents find reliable parenting tips and product reviews, and more! At the same time, they allow parenting brands to get accurate, first-party data from these parents.

• Founded in 2013, they reach 20M parents from over 1,000 social communities across six markets in SEA.
• Over 200 brands like Kimberly-Clark, Procter & Gamble and Philips work with them.

Investor check. Qualgro led the round. AC Ventures also joined in!

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🧐 Why it matters

Brands have less access to consumers and data since they can no longer do retargeting and use website cookies to target customers, so Supermom's first-party data is extremely valuable.

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🦸🏻‍♀️ Here's to the (super)moms!

Shop smart. Access their marketplace of parenting products, access coupons and sales and even compare product pricing and reviews.

• You can even get free items and free trials!

You're never alone. Join local mothers' support groups to meet other mothers, share and get help.

Learn and engage. Check out their many articles and events for tips, product reviews and learn new skills.

Earn cash or get free products. Work with your favorite maternity, baby or kids brands by trying out their products and sharing your experience.

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💪🏼 And for brands!

Supermom has direct access to their community. This way, parenting brands can get accurate data, insights or leads from the exact audience they're looking for!

• Brands use this data for marketing, lead generation, user research, market testing, audience engagement and more.
• They even have the demographics of their community in their database, like data on the age of their kids, their jobs and their interests.

Surveys in hours, not months. Just select a country, filter for specific demographics like the ages of their kids and add the questions needed — then launch your survey.

Ultra-detailed data. Find out how well brands perform within a market group, as compared to the market as a whole, and even which brands are most trusted by consumers, broken down by demographic.

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💰 What's with the $$$?

They'll be doubling down on their data capabilities, AI-driven tools, and product. Oh, and they'll be expanding across SEA and growing their team too!