Did you take your vitamins yet? Check out Youvit! This Indonesian startup creates affordable, high-quality vitamin gummies tailor-made for Southeast Asians. Oh, and did we mention they're tasty too?

After taking Indonesia by storm as the #1 vitamin gummy brand, they've now raised a $6M Series B!

• Founded in 2016, they're found in over 20,000 retail stores, leading e-commerce marketplaces and their own D2C website.

Investor check. Unilever Ventures led the round. DSG Consumer Partners, Wipro Consumer Care and more also joined in.

• Founded in 2016, they last raised a Series A+ in 2020.

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🤷🏻‍♀️ So what?

Youvit's built for health-conscious urban millennials in SEA. Everything from their flavors and products to their packaging is built around that!

• 70% of their customers are women.

Going local. They localized the gummies to SEA tastes and needs.

• They're Halal, follow local recommended intake values for vitamin dosages and use local flavors and ingredients!

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💊 Quit your boring mix of pills and capsules!

You probably own vitamin C, D, B and all the other letters of the alphabet. And I'm sure we can all agree they don't taste good!

• Youvit's tasty and healthy with natural fruit flavors, and the packaging's cute and convenient too.

Forget having tons of bottles! Just get one daily gummy with all the vitamins and minerals for your needs. They have daily gummies like:

• A multivitamin gummy for energy and immunity — one version for adults and one for kids.
• A beauty gummy for anti-hair loss, stronger nails and better skin.
• A collagen gummy for anti-aging.
• A health and nutrition gummy for expecting mothers.

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🔜 What's next?

They'll be using the $$$ to expand across SEA, starting with Malaysia. Plus, they'll be launching new products and growing their omnichannel presence.