Hey, beautiful. Meet Base! This Indonesian D2C e-commerce startup creates beauty and wellness products just for you. That's right — everything's based on your exact needs. Now, they've just raised a $6M Series A!

Investor check. Rakuten Ventures led the round! East Ventures, Antler, Skystar Capital and Pegasus Tech Ventures also joined in!

• They raised an undisclosed amount in 2021.

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🤷🏻‍♀️ Why it matters

Everyone's skin is different, and there are tons of products out there! So, knowing where to begin and deciding which products your skin needs feels impossible. (We've been there...)

That's why Base is all about matching you with the perfect products for you — quickly and effectively.

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😉 It's personal(ized)

All about you. Start by taking a five-minute quiz about yourself, your skin, your skin goals and your lifestyle!

Then, Base will match you with the best plant-based ingredients and products fit for you.

• Base creates their own serums, sunscreens, moisturizers, cleansers, toners and clay masks.

Pick which products you want to buy, then they'll deliver them right to your doorstep!

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🤩 All the good stuff

All their products are plant-powered and backed by science! They've got 140+ vegan and organic raw materials in their products sourced globally.

And no baddies. They're free of all the typical harmful and not-so-skin-friendly additives and great for the environment.

• They've got no SLS, phthalates, parabens, artificial perfumes and colorants.
• They're also vegan, cruelty-free, as well as sustainably and ethically made.

On top of all that, they're also Halal-certified, so Muslims can use them.

• Muslims are underserved by the global cosmetics industry.
• Creating Halal products is more challenging for brands, and most global beauty products are not certified Halal.

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😌 What's next?

They'll be growing their product line to include color cosmetics, body and hair care, edible wellness and fragrances!

Plus, they'll be doubling down on product innovation and R&D, as well as expanding their line of vegan products.

• They're also expanding their omnichannel distribution across cities in Indonesia.