Artificial Intelligence

$7.5M for marketers to A(amp)e customer service

October 10, 2023
Image from Aampe

Marketers, make your work easier with Aampe. Their AI-powered solution tracks and maps your audience’s clicks and actions to curate personalized user experience using your current customer relationship management (CRM) setup!

  • And they just raised a $7.5M Pre-Series A.
  • Launched in 2020, they have 50M users each month and serve clients like ZALORA, PayU, and Swiggy.

Investor check. Matrix Partners India and Peak XV Partners led the round. 

😗 Hello, [your name]

Marketing isn’t just about boosting your presence on socials and in person, it’s also about your audience’s preferences and behaviors. 

Why? Knowing these things helps marketers make the perfect environment to make a sale!

  • Have you ever gone to a site where the pricing was in dollars, but when you refresh it, it’s in your local currency? That’s marketing for you.
  • But how do they adjust this for everyone? That’s where user segmentation and A/B tests come in.  

The only thing is that…It’s a hassle for marketers to analyze audience behaviors, create user journeys, and track results! 

🔤 The ABCs of Aampe

Aampe helps you drive customer engagement and retention by testing out personalized messaging strategies for your customers.

How? They track how users respond, click, and act to each message. Then, they use AI and machine learning to model customer interactions, so you can send better messages at the optimal times.  

  • How to get started? Just plug them into your existing CRM tools!
  • Their solution also automates content creation, so you get a messaging library with different messages in minutes

Run the numbers! So far, their customers have reported a 30% increase in new user conversions and a 4x increase in customer retention.

🦪 Going global, baby!

They’ll ramp up product development and fuel growth to expand further in Asia, Europe, and North America.

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