Circular Economy

$7.6M for Circular to give your old devices new life (and owners)

October 11, 2023
Image by Freepik

Here’s Circular! They’re a Singapore-based subscription service that lends and sells refurbished and new devices at lower prices. And they just raised a $7.6M seed!

  • Launched in 2021, the startup says they have grown 3x in the last 12 months.

Investor check. AirTree Ventures led the round, while the YC Continuity Fund, Global Founders Capital, Partech Ventures, January Capital, and some angel investors also joined in!

📳 Keep it moving

Most tech devices are expensive—and costs add up. What if you need an extra device for school or work?

Looking for a cheaper alternative to buying tech devices? Circular lets you take flagship phones, laptops, and tablets for a spin!

  • Try out the Apple iPhone 15 Pro Max (from $89/per month*), the MacBook Pro M2 14’ 2023 (from $104/per month*), the iPad Pro M2 11’ Wifi (from $44/per month*) for a set time.

Less e-waste? We’re used to upgrading our devices often (we can all name several people who have a new iPhone each year!). The problem? These quick upgrades leave our old, unused gadgets ending up in landfills.

  • This is a big no-no for Circular. Their business model helps people be more conscious about how they buy and use devices.

How it works

Circular offers 3-month, 6-month, 12-month, 18-month, and 24-month subscription plans, depending on the product.

  • Rent new and pre-loved devices (refurbished by experts), and even gaming gear!
  • Once your subscription period ends, you can upgrade and get a new model, extend your plan, return it, or buy the gadget for yourself!
  • Great for? When you need the device for a short time (like for a project), want to test out a new device, or upgrade to new devices often!

✈️ What’s next?

They’ll expand their product-market fit in Singapore and double down on their expansion in Australia.

  • OTW to B2B? They’re also going to focus on their Circular for Business offering, which is for startups and SMEs.

*Prices are in SGD

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