It's a Ureca moment. This Singapore-headquartered climate startup makes carbon offsetting simple. Oh, and they've just raised a $1.5M pre-seed!

• Investors are hush-hush, but here's what you should know.

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🤷🏻‍♀️ What's this all about?

Carbon offsets are tradable "credits" or certificates linked to activities that lower the amount of carbon dioxide.

• Instead of directly lowering their carbon emissions, companies can buy these credits to offset them.
• For example, instead of having their executives take fewer flights a year, they can buy carbon credits to make up for it.

The issue? Not all carbon offsets are made equal. Companies have been criticized for buying cheap "junk offssets" that have low or zero impact on reducing greenhouse gases.

• Why? It's easy to call your company carbon-neutral if you're only spending on cheap offsets that aren't effective or credible.

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🍃 How it works

Ureca's making carbon credits trustworthy, transparent and accessible. No junk credits here! And here's what they offer:

Marketplace. They're building an end-to-end marketplace for high-quality carbon credits.

• With blockchain, they'll make transactions more transparent and accessible too!

MRV. Thanks to their MRV system, they're letting anyone start selling carbon offsets! Households and SMEs can move to clean energy (like solar power) and start producing and selling carbon credits that are measured, reported and verified by Ureca.

• It'll support everything from rooftop solar panels on their house to companies with large wind farms.
• List your carbon credits on their marketplace after

Enterprise. They have enterprise services to help any organization get to net zero.

• This involves carbon accounting, reducing your carbon footprint and getting custom offsetting solutions!

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💰 What's with the $$$?

They'll be scaling their operations across SEA, expanding to other high-quality carbon offset projects and will be doubling down on launching their marketplace.