Say hey to Indonesia's Agriaku! This agritech startup's a B2B marketplace for farmers to access more supplies at great prices easily. Oh, and they just raised a $6M Pre-Series A, led by Gojek's Go-Ventures.

• In the past four months, it has hit 200% month-on-month growth in GMV.
• It has 10,000 active registered farmer stores.
  

Who else cashed in? MDI Arise, MDI Centauri, Mercy Corps Social Venture Fund and several angels 👼🏻 also joined the round.

🌾  How it works

Its B2B marketplace helps retailers (aka, agents) to buy supplies, like seeds, fertilizers and agrochemicals. Then, these agents sell these to farmers in their local communities.

• Farmers, who typically get limited access to agricultural supplies, can now easily buy what they need (and more!) at transparent prices.
• Often viewed as community leaders, these agents solve last-mile fulfillment by acting as local hubs.
  

Plus, agents also get business tools, like bookkeeping and inventory management, to help them forecast what farmers need.

• This lets them be more cost-efficient and also serve farmers better.
  

Lessons learned. Agriaku's founders found that selling directly to farmers didn't work.

🚜 What's next?

Especially if you're in operations, supply chain, product and tech, prep those resumes, prep your resumes! They're growing the team, their market presence and product ecosystem.

Why it matters. The agricultural industry is about 13.5% of Indonesia's GDP. So, they want to grow Agriaku to support the entire agricultural value chain as an end-to-end platform to address inefficiencies across the industry.