Expansion

AirAsia's sky-high super app ambitions

December 28, 2021
AirAsia

Hungry for more.  AirAsia's been dishing out a ton of meals with the launch of its food delivery arm. Where's it flying to next? Indonesia, with its ETA to launch in 2022.

😋  Food fight

Not the only one. Globally, airlines pivoted to the food industry to survive the pandemic. But hey, you don't need a unique idea to succeed. AirAsia may have the scale and competitive strategy to make it work.

  • AirAsia is offering special commission rates for the first 1,000 food merchants on its Indonesian platform.
  • Other delivery platforms take big bites of merchants' revenues through high commissions of up to 30%.

👩🏻  Face-off

Love Apple's Face ID? Here comes AirAsia's Faces, which launched in Malaysia last month.

Say goodbye to long lines. Now, you just scan your face at their auto boarding gates — then you're in!

The vision. Access everything on AirAsia's super app with just a scan of your face. (The days of typing and multiple taps will be gone!)

  • Order food, check-in from anywhere, book hotels, get deliveries and more with a scan.
  • AirAsia has already replaced cards with FACES scans for its staff on AirAsia facilities.

🤷🏻‍♂️  Deal with it

Not all things are meant to be. AirAsia has called off its $10M acquisition deal for Gojek Thailand's fintech unit, Velox Fintech.

Zoom out. It's been quite the trip for AirAsia as it flew across industries throughout SEA. We can't wait to see it soars to in 2022 (and how it handles any turbulence that may come).

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