Who said you need tons of $$$ to eat healthy? Meet Lemonilo, the health food startup that just raised a $36M Series C from Sofina and Sequoia Capital India.

• Lemonilo is one of Indonesia's soonicorns. (We're waiting for that $1B!)
• Previous investors include Indonesia's United Family Food and Alpha JWC Ventures.
• All Lemonilo products are free from 100+ potentially harmful ingredients usually found in food.

🍜 When tech meets food

Lemonilo identifies scalable products that can be sold in high volumes through data and market research, like instant noodles. (I mean, who doesn't love them?)

• They then reformulate the healthy product and secure partnerships to co-create it under the Lemonilo brand.

🤔 How it works

Founded in 2016, Lemonilo partners with SMEs that manufacture its health products — everything from spinach instant noodles (their most popular product!) and snacks to essential oils and sanitizers.

• Each of their 40 products is healthy, practical and affordable. Forget paying double the price for the healthier option!
• A packet of their spinach instant noodles is only $0.47.

Sell, sell, sell. Its products are sold on Lemonilo's site, app and over 20,000 physical stores all over Indonesia.

• Lemonilo also launched a reseller program called Wiranilo to reach more local communities— helping them reach 100,000 locations in the country.

🔜 Craving for more

With the new cash and a proven business model, Lemonilo's now prepping to expand to the rest of Southeast Asia. It will also be boosting its distribution network in Indonesia.