‍Managing chronic diseases doesn’t have to be a drag with Elfie! This free app rewards people with chronic diseases for taking care of their health. And they just raised a $12M Series A!

Investor check. White Star Capital led the round, while LifeX Ventures, Integra Partners, FEBE Ventures, and Hustle Fund joined in. 

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🤳 For better health

Elfie’s app helps individuals self-manage chronic illnesses like obesity, IBS, IBD, high blood pressure, high cholesterol, and diabetes. 

• The app integrates gamification mechanics with clinically validated interventions to make the user’s health improvement journey more engaging. 
• Users can get rewarded for monitoring their blood pressure or glucose levels, logging medication, or engaging with educational content. 

Money matters. How do they remain 100% free? They generate all revenue through enterprise partnerships. 

Their footprint. Since its launch, Elfie has grown to over 700K users across 35 countries. 

• They have plans to scale to 10 more countries by the end of the year! 

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🏃 The growth plan

Elfie plans to accelerate user acquisition through new pharma and insurance partnerships.

They’re also going to expand their US team and hire talent in product, engineering, and go-to market. 

• Coming soon. They’ll also be launching Elfie Research, a decentralized clinical trial platform to generate real-world evidence and support clinical innovation!