E-Commerce

etaily lands investment from Japan’s SMBC

December 5, 2025
Image from etaily

Sell in SEA with etaily! This Philippines-based platform helps global brands enter SEA and local brands expand across multiple markets.

Now, they just raised fresh $$$!

  • The amount raised was not disclosed.

Investor check. Japan’s Sumitomo Mitsui Banking Corporation led the round through its Asia Rising fund.

Other investors in this round include Kaya Founders, JGDEV of the Gokongwei Group, as well as other notable Asia-based families.

  • This latest funding injection pushes their total funds raised to over $24M.
  • etaily last raised a $17.8M Series A in 2023.

🗂️ Check out

Founded in 2020, etaily offers a full suite of social commerce solutions for brands to establish a foothold in SEA’s thriving e-commerce market. 

  • They offer solutions across brand development, operations, fulfillment, and analytics. 
  • Oh, and they also launched a livestreaming, affiliates, and short-term video solution.

👛 Hello, brands

They operate the e-commerce and marketing arm of more than 80 consumer brands, including Levi’s, Skechers, Abbott, and L’Oréal!

  • etaily has processed over 40M orders across Lazada, Shopee, TikTok Shop, and other channels. 

📳 Partnered up

They recently announced a partnership with WPP Media to strengthen etaily’s retail and media enablement capabilities. 

  • The partnership will address the social commerce needs of clients in the Philippines, Malaysia, and Singapore.

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