Meet Genexyz! They're an Indonesian startup that develops virtual influencers for brands. Oh, and they just raised a pre-seed round. The amount's hush-hush, but here's what we know!

Investor check. Future Creative Network, Infia Group and Ekonomi Baru Investasi Teknologi (a subsidiary of local football club Bali United) joined in.

• 👼🏻: Benz Budiman (Creative Gorilla Capital)

‍

⭐️ Building the internet's next (virtual) stars

Founded early this year, they're bringing advertising and web3 together by developing virtual influencers for brands.

• It's the same as having a human influencer — except they're not human, and you can't touch them. They can pose with products, have an Instagram account, sing, etc.

‍

🫢 Wait but why?

Brands like Alibaba, Tiffany & Co. and Prada have either launched or partnered with virtual influencers for campaigns. Here's why:

• Higher impact. Their looks, personality and actions can be customized to fit brand image. And they only exist to be influencers without real outside lives — no scandals or worries here!
• Lower costs and no limits. No photographers or stylists needed! They're super scalable and can promote multiple brands nonstop.

‍

🧐 How it works

So, how does Genexyz do it?

Data. They use data-driven content from real everyday conversations, so you know you're speaking to the right audience.

Stories. They actually make them feel human with compelling personalities and stories that bring these virtual humans to life.

Tech. They use the latest tech from industry artists and professional game designers to make them look and act human (body proportions, movement, voice and more!).

‍

💥 What's next?

They'll be doubling down on their tech and recruiting both tech and art talent.

• They'll also be doing more collaborations and issuing IP unique to investors, especially because most of their investors are content creators.