Well, that was quick. Indonesia's got a new player in its quick-commerce space. Make way for Bananas, a quick-commerce startup that promises deliveries in 10 minutes.

• It was founded by execs from Cashbac and Tiket.com, both early employees at Lazada Indonesia.

Money talk. It just raised a $1.5M seed led by East Ventures. SMDV, Arise, MDI Ventures, Y Combinator and other angels also cashed in. (And yes, they got that fresh $500k deal from YC.)

⏪  Backstory

Founded in late 2021, it delivers fresh fruits, vegetables, meat, drinks and other groceries to you in 10 minutes from its tech-powered dark stores (aka, micro hubs).

• It has thousands of products at retail prices, all delivered by its rider fleet.
• It's currently available in a few high-density neighborhoods in Jakarta, Indonesia.

🛒  The grocer-race

Since people can't exactly go out to the grocery whenever they want, we've turned to e-groceries. And companies like Grab, foodpanda, HappyFresh and Sayurbox make it possible. Order now, get it in (hopefully) 30 minutes or schedule it for another day.

• I mean, who doesn't want a bite out of the $350B e-grocery market in SEA and the potential $6B market in Indonesia?

Go, quick! Then, quick commerce and its almost-instant deliveries made its way to Indonesia with ASTRO, which raised a $27M Series A last week. Now, Bananas joins the mix. (Any other pure-play quick-commerce startups in stealth? Show yourselves!)

🏍  Next stop

It's #hiring and launching at least 50 dark stores to expand across Jakarta and other Tier 1 cities in Indonesia.