Bela Gupta D'Souza is the co-founder and chief mamager of edamama, an omnichannel parenting platform in the Philippines that integrates commerce, content, and community experiences.
They raised a $20M Series A last year led by Alpha JWC.
👋🏼 How would you explain your job to someone outside tech?
I help mamas (and papas!) simplify decision-making and find everyday joy in raising their families.
🧐 What's something about you or your job that would surprise us?
I am welcoming my third child soon!
🏆 What has been the biggest highlight of your career so far?
Becoming a mother brought me a higher purpose and desire to create impact in the parenting space.
🔍 What's a startup trend or space you're watching this year?
Building an omnichannel brand, mixing the high touch of brick and mortar with the scale of e-commerce.
💼 What advice would you give someone starting out in your industry?
Prioritize your bottom line over your top line.
🗣 What's one thing you can keep talking about for hours?
I don't like talking much, I'd rather be listening!
🎥 What's your favorite movie/TV show?
🍨 What's your go-to ice cream flavor?
Mint chocolate chip.
FYI. We've edited this interview for clarity.
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