Bjorn Bergstrom is the founder of The Wild Ventures, a sustainable AI-powered house of brands. 

The company just launched in April and announced an angel round from investors, founders, and family offices from around the world. 

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👋🏼  How would you explain your job to someone outside tech?

I'm the co-founder of a house of brands, where we build world-class brands in big but stale industries. This includes our Scandinavian wallpaper brand Wild Palace and our pet care brand Poositive Pets. 

We also partner up with external brands through our in-house agency and support them with things like branding, growth, and coaching.

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🧐  What's something about you or your job that would surprise us?

Apart from our current brands, I'm also working with my wife on different projects, which includes our consulting firm Run To Market and reviving her Italian century-old family spirit brand Soria — very different from what I've done before, but incredibly rewarding as it brings such a strong connection to the family and the region. 

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‍🏆  What has been the biggest highlight of your career so far?

Getting the chance to work directly with so many talented and relentless founders firsthand through my roles as a VC, founder, advisor, and board member. 

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🔍  What's a startup trend or space you're watching this year?

The rise of AI agents. 

As any other startup, we're of course trying out loads of different AI tools and workflows to automate and optimize as many processes as possible, but the real kicker is when we can integrate AI deeply into the product flow.

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💼  What advice would you give someone starting out in your industry? 

Hustle! And don't be afraid to reach out to people you don't know for advice. You'd be surprised how many are willing to help out if you just ask nicely. 

Find a mentor that you are inspired by, and remember that what goes around comes around. Being helpful, positive, and hard-working will take you very far!

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🗣  What's one thing you can keep talking about for hours? 

The importance of strong branding in the AI age — especially in B2B and other verticals that currently lack strong brands.

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🎥  What's your favorite movie/TV show? 

Shawshank Redemption.

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🍨  What's your go-to ice cream flavor?

Proper Italian gelato — preferably hazelnut and chocolate.