Deep Singh is the Founder and Group CEO of B2B fintech CrediLinq, which recently raised a $2.6M round.
👋🏼 How would you explain your job to someone outside tech?
Chief Everything Officer! As we know, building a startup requires you to be able to roll up the sleeves and help out across the firm regardless of the task at hand. In building our team and executing our strategy, we very much focus on hiring flexible talent. So, in essence, my job is to cover several aspects of the business and find the right people to help us build up.
🧐 What's something about you or your job that would surprise us?
I have actually built businesses before — they just happened to be within larger organizations. When you build a new business within a corporate, it's actually harder because there are so many stakeholders you have to please. Doing it as a startup means to can run faster and further!
So, the surprising part of my job is that is actually easier than my previous jobs, and amazingly rewarding.
🏆 What has been the biggest highlight of your career so far?
Convincing ten incredible people to follow me on a journey into the unknown. We know our vision and what we want to achieve, but it's a process — one that is filled with ups and downs, and it can take some time.
To be able to build an incredible team is what I am most proud of. And of course, to convince our incredible investors to support us on this path - that in itself is a huge highlight.
🔍 What's a startup trend or space you're watching this year?
Startup failures are a trend we are watching very carefully. Clearly, it;'s a challenging time, generally speaking, but the Y Combinator letter to founders, coupled with tech valuations (both public and private) coming off has had an implication on how startups can raise capital.
We watch this space because we have actually created a solution around it. Our recurring revenue financing product is specifically designed for startups with recurring revenues to extend their runway during these challenging times and manage business expenses.
Oddly, now is the time for startups to grow and take market share — we are here to help.
💼 What advice would you give someone starting out in your industry?
Get someone to pay you to learn and develop the skills necessary before you go out on your own.
My own journey started 15 years ago when I knew I would start my own company one day. Between then and now, I learnt tremendously from larger organizations — and got paid for it. Be prepared to invest the time to learn and develop before going out on your own. Plus, you don't want to have to pay for your own mistakes.
🗣 What's one thing you can keep talking about for hours?
CrediLinq
🎥 What's your favorite movie/TV show?
13 Hours: The Secret Soldiers of Benghazi
🍨 What's your go-to ice cream flavor?
Cookies n' Cream
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