Eileen Kamtawijoyo is the co-founder and COO of Populix, an Indonesian insights platform that helps business make smarter decisions by providing market research across sectors. 

They work with over 1,500 clients from local conglomerates to universities. In 2022, they raised a $7.7M Pre-Series A led by Intundo Ventures and Acrew Capital. 

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👋🏼 How would you explain your job to someone outside tech?

Populix is a consumer insights platform that connects individuals and businesses with their target consumers, on demand. 

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🧐 What's something about you or your job that would surprise us?

For our first fundraise, we pitched to more than 50 investors before finally getting a yes and without it we would have closed shop a long time ago. 

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🏆 What has been the biggest highlight of your career so far?

Starting off Populix 5 years ago, we would not have imagined to be where we are today, growing to a team size of more than 100 people and getting the trust and support from our investors locally, regionally and even globally. Its definitely been a wild ride!

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💼 What advice would you give someone starting out in your industry? 

For any budding entrepreneurs, go for it and just do more! Fail fast and learn fast. As cliche as it may sounds, when you get older, there are so much more responsibilities like family, kids that takes up your time and reprioritize your goals and plans.  

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🎥 What's your favorite movie/TV show? 

Friends is just a classic TV show that you can rewatch countless of times.

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🍨 What's your go-to ice cream flavor?‍

Pistachio!

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We've edited this interview for length and clarity.