Enzo Doromal is the CTO of Advance, the first salary-on-demand provider in the Philippines. They help give Filipinos easy access to loans when needed, helping them achieve financial freedom and be more productive at work.
๐ How would you explain your job to someone outside tech?
I make sure our tiny team of humans is well-equipped with the right technology, tools, and robots to continuously help thousands of people understand, control, and maximize their earnings.
๐คจ What's something about you or your job that would surprise us?
I often find myself saying no to tech-first solutions. It's easy to rely on technology as a crutch and use it to answer any and every problem. We've found a lot of success in designing and perfecting manual processes long before a single line of code gets written.
๐ What has been the biggest highlight of your career so far, and why?
Hearing personal stories from customer feedback and testimonials. I didn't realize our impact until we started receiving unsolicited positive feedback, even handwritten letters, from customers. These make the perceived consequences and fear of letting a customer down very real.
๐ค What's a startup trend or space you're watching this year?
I'm enjoying the innovations coming from the biotech & bio-monitoring spaces. Despite my aversion to wearables, I find immense value in having the option to eliminate trial-and-error and guesswork when making lifestyle changes.
๐ What advice would you give someone starting out in your industry?
Resist over-optimization and "shiny toy syndrome." Embrace the duct tape and scaffolding phaseโ you'll miss it when you have to introduce real structure.
๐ฃ What's one thing you can keep talking about for hours?
Home fermentation
๐ฌ What's your favorite movie/TV show?
The Prestige.
๐จ What's your go-to ice cream flavor?
Strawberry.
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