Jake Berber is the co-founder and CEO of Prefer, a food technology company creating affordable and sustainable ingredients, starting with bean-free coffee and cocoa-free chocolate.

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👋🏼  How would you explain your job to someone outside tech?

I sell coffee and a dream.

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🧐  What's something about you or your job that would surprise us?

I spend the majority of my day following up with people who are ignoring me.

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‍🏆  What has been the biggest highlight of your career so far?

The entire journey of Prefer has been a highlight (with some lowlights thrown in the mix).

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🔍  What's a startup trend or space you're watching this year?

Venture Capital. Lots of funds didn't return much $, so I'm curious to see what the future of VC looks like.

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💼  What advice would you give someone starting out in your industry? 

It's easier to make money in AI.

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🗣  What's one thing you can keep talking about for hours? 

Austin, Texas.

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🎥  What's your favorite movie/TV show? 

Psychological thrillers where they make you feel crazy, like Fight Club or Memento.

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🍨  What's your go-to ice cream flavor?

Coffee, duh (I'm paid to say that).