Jeff Duyvesteijn is the founder and CEO of For Youth, a consumer brand that helps people along their aging journey with science-backed supplements, health tests, and practical tips. 

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The science behind aging has evolved dramatically in the past few years, and aging is now considered a process that can be slowed down or even reversed. 

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👋🏼 How would you explain your job to someone outside tech?

I am the founder and CEO of For Youth, a consumer brand from Singapore that helps people live healthier longer. 

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🧐 What's something about you or your job that would surprise us?

Scientists now consider aging a "problem" that can be "solved." There's no pill to make you instantly 10 years younger - yet. Still, there are already a few promising interventions that slow down the aging process and can even reverse it.

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🏆 What has been the biggest highlight of your career so far?

I have headed the e-commerce activities of Dutch fashion brand G-Star RAW for 8 years, and the business grew from $1m to $100m+ during that time.

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🔍 What's a startup trend or space you're watching this year?‍

Much has been said about it already, but for me, it would be AI-generated content.

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💼 What advice would you give someone starting out in your industry? 

There are some really amazing low-code and no-code tools out there that can make the life of an e-commerce entrepreneur so much easier! It's hard to give specific advice on which tools to use, but starting an e-commerce business has never been easier.

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🗣 What's one thing you can keep talking about for hours? 

Traveling.

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🎥 What's your favorite movie/TV show? 

The Curious Case of Benjamin Button.

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🍨 What's your go-to ice cream flavor?‍

Dark Chocolate.

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