Justin Chan is the founder and director of Metier Food, a Singaporean F&B company that creates healthy, convenient, and sustainable food products. They sell powdered protein shakes through Heal Nutrition and pea-based milk through Snappea. Yes, you heard that right, pea!

Launched in 2017, you can find Metier Food in over 1,000 retail stores across 7 countries today. They were 1 of 12 startups who were selected for Endeavor Malaysia’s ScaleUp Program in 2022.

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‍👋🏼 How would you explain your job to someone outside tech?

We create great health food and beverage products based on 4 pillars: Healthy, Tasty, Convenient & Sustainable for the consumers.

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🧐 What's something about you or your job that would surprise us?

I am practi[cing] [a] minimalistic lifestyle and my favorite brand is Uniqlo. Fun fact: I have probably 10 pieces of Uniqlo Crew Neck T-shirts, just in different colors.

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🏆 What has been the biggest highlight of your career so far?

Being selected as one of the top 12 business[es] by Endeavor in their Scale-Up Program. It really opened up our horizon[s] and provided the opportunity to learn from the best mentors in the industry.

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🔍 What's a startup trend or space you're watching this year?‍

AI space, as I believe tools like ChatGPT and Midjourney will definitely change the job market entirely.

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💼 What advice would you give someone starting out in your industry? 

To create great food products, always put yourself in the shoes of customers.

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🗣 What's one thing you can keep talking about for hours? 

I prefer having hours of daydreaming, instead of talking. It helps me to clear up my thoughts and keep me focused.

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🎥 What's your favorite movie/TV show? 

The Pursuit of Happyness.

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🍨 What's your go-to ice cream flavor?‍

Never go wrong with chocolate.

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FYI. We’ve edited this interview for clarity.