Kenneth Tali is the co-founder and CEO of SerMorpheus, a web3 brand and retail enabler platform. They recently raised a $2.5M seed and are here to bring web3 to Indonesia's mass market! In the past ten months, they've onboarded 40,000 new addresses onto the blockchain.

👋🏼 How would you explain your job to someone outside tech?

Imagine if we were living in the wild west. Many people would tell you that there are many gold mines out there for you to dig up.

You do have the intention to take this opportunity. However, you are not a miner. You do not have the equipment, the skills, and the time to start digging, and you don't have the right information to verify if the gold mine really exists.

What we do is provide you with easiest and safest tools to save you time and energy while providing you with the highest quality of gold mines (aka, web3) out there, therefore enabling everyday regular joes to take part of this opportunity.

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🧐 What's something about you or your job that would surprise us?

When I first heard about Bitcoin, I was 99% sure it was a scam.

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🏆 What has been the biggest highlight of your career so far?

When people hear about NFT holders, we'd think that they must be geeks sitting behind a computer.

The biggest highlight for me has been to see hundreds of people attending one of the IP NFT collections that launched with us.

They are not the geeks we imagined. They are regular people with limited knowledge about crypto and NFTs, but I can see it in their eyes that they had a great experience enjoying the benefits of being the NFT holders at the event.

It was monumental for me as I witnessed the technology finally start being adopted by the masses.

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🔍 What's a startup trend or space you're watching this year?‍

Anything web3, honestly!

💼 What advice would you give someone starting out in your industry?

To have skin in the game.

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🗣 What's one thing you can keep talking about for hours?

Why crypto and web3 matter.

🎥 What's your favorite movie/TV show?

LOTR/Breaking Bad/Mr Robot

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🍨 What's your go-to ice cream flavor?‍

Not a big fan of ice cream, but if I had to, perhaps strawberry!