Luis Martinez is the CEO of Frontline, a construction planning simulation and optimization platform. 

Frontline's software helps businesses save time and money while improving efficiency. And they recently raised a $700K seed led by Cocoon Capital.

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👋🏼 How would you explain your job to someone outside tech?

Frontline builds software that helps construction teams find the quickest, cheapest and best way to build stuff, I sell it.

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🧐 What's something about you or your job that would surprise us?

When I was 17 I 'almost' won the Spanish Road Cycling championship. Had I won, I may have traded engineering studies for chasing Tour de France dreams!

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🏆 What has been the biggest highlight of your career so far?

Even though Frontline is just at its beginning and we have so much to do still, taking the time to look back at what Ruiqi, Frontline's cofounder, and I have achieved makes me very proud.

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🔍 What's a startup trend or space you're watching this year?‍

Taking it with bucketloads of salt and on everyone's lips is generative AI, can it bring anything to construction?

What does excite me more is the development of 4D planning and the impact it can have in construction. Connecting 2 traditionally isolated sources of data: 3D models and project schedules can bring tremendous value.

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💼 What advice would you give someone starting out in your industry? 

Go work for a small or large contractor. After just a couple of years you'll have gained a deep understanding on the dynamics and challenges faced by the industry and identify 5 to 10 problems that a startup is best positioned to solve.

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🗣 What's one thing you can keep talking about for hours? 

Road cycling in general and about that lost road cycling championship when I was 17 in particular or literature, specially Spanish-language novelists.

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🎥 What's your favorite movie/TV show? 

If I have to chose one I go for The Secret in Their Eyes.

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🍨 What's your go-to ice cream flavor?‍

Obviously rum-raisin.

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FYI. We've edited this interview for clarity.