Nina Ellaine Dizon is the CEO and founder of Colourette, a Philippines-based cosmetics brand that advocates for inclusivity and diversity. She also heads Fresh Formula, a skincare brand that promotes self-care. 

Colourette raised their seed round last year led by Foxmont Capital Partners. 

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👋🏼 How would you explain your job to someone outside tech?

I create beauty brands that allow consumers to enjoy cosmetics and skincare products that match their lifestyles and preferences. 

Our audience's love for these brands has made me a public figure, and I now use my platform to drive brand growth and build a beauty community, all while promoting inclusivity and empowerment.

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🧐 What's something about you or your job that would surprise us?

I feel like most people don't realize that I'm actually an introvert, and I don't leave my house as often. I'm also in work mode 24/7, whether it's on the weekend or even during my rest days.

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🏆 What has been the biggest highlight of your career so far?

My biggest achievement so far is my entry into the venture capital world. This landscape was very new to me, and I felt like a newbie all over again. It was undoubtedly a challenging transition for both me and my business. 

To be honest, I wasn't even well-versed in their business terms, scaling processes, and other technicalities, but my investors patiently educated and guided me all throughout the process.

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🔍 What's a startup trend or space you're watching this year?‍

I enjoy taking a deep dive into the personal care space.

This allows us to double down on our brands like Fresh Formula. I keep a close eye on product innovation trends. I believe that an agile and localized approach is key to driving growth for beauty brands. 

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💼 What advice would you give someone starting out in your industry? 

First, clearly define the specific gap in the market which you intend to provide solutions for. Then have the determination and readiness to map out a strategic plan towards that goal. 

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🗣 What's one thing you can keep talking about for hours? 

Marketing and product development.

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🎥 What's your favorite movie/TV show? 

The Big Bang Theory. I have rewatched all seasons at least three times, going four now. 

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🍨 What's your go-to ice cream flavor?‍

I prefer frozen yogurt with almonds, strawberries, and Oreos.

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FYI. We've edited this interview for clarity.