Nirali Zaveri is the co-founder and CEO of Friz, an AI social media manager for direct-to-consumer brands. 

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👋🏼 How would you explain your job to someone outside tech?

I am the co-founder of a company that automates posts and ads on social media for direct-to-consumer brands.

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🧐 What's something about you or your job that would surprise us?

I quit my job before I had any idea about the startup I would build, had any co-founder, or funding.

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🏆 What has been the biggest highlight of your career so far?

Just learning how to be a better founder every single day and building the conviction to be a founder long term—it's a process, not any single highlight.

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🔍 What's a startup trend or space you're watching this year?‍

AI and marketing tech…to prove that AI can do creative tasks well.

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💼 What advice would you give someone starting out in your industry? 

Be customer-obsessed—-everything else is secondary. 

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🗣 What's one thing you can keep talking about for hours? 

Being a founder.

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🎥 What's your favorite movie/TV show? 

Breaking Bad.

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🍨 What's your go-to ice cream flavor?‍

Lichi.

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FYI. We've edited this interview for clarity.