Percy Hung is the co-founder and CEO of Choco Up. This fintech helps e-commerce and digital native businesses grow by giving them access to capital and a full suite of value-add services that help them scale their businesses.

He loves solving problems and seeing others succeed, and Choco Up allows him to do both.

👋🏼 How would you explain your job to someone outside tech?

We help companies grow by providing funding and growth solutions.

🧐 What's something about you or your job that would surprise us?

I have major OCD when it comes to my work desk cleanliness, and I'm really into health and fitness — I'm a certified personal trainer!

🏆 What has been the biggest highlight of your career so far?

Growing with 40 aspiring team members and helping over 200 startups/companies achieve their business goals. (and hitting $150M USD in fund disbursement).

🔍 What's a startup trend or space you're watching this year?‍

Fintech in alternative financing — funding winter is coming, and digitalization is everywhere; e-commerce, Startups and SMEs will need to find other sources of funding, which opens up a massive opportunity for innovative alternative financing.

💼 What advice would you give someone starting out in your industry?

Don't go chasing waterfalls.

‍

🗣 What's one thing you can keep talking about for hours?

My kids, I love messing around with them and seeing their reactions.

🎥 What's your favorite movie/TV show?

Star Wars - The Original Trilogy, of course!

‍

🍨 What's your go-to ice cream flavor?‍

Ben & Jerry's Netflix and Chill ;) (peanut butter ice cream with sweet & salty pretzel swirls and fudge brownies)