Rika Mandasari is Co-founder and SVP Commercial at BintanGO. They help content creators grow through financial solutions, productivity and monetization tools. Before BintanGO, she was the CEO of Devcrate Digital.

👋🏼  How would you explain your job to someone outside tech?

I help creators manage and grow their businesses.

🧐  What's something about you or your job that would surprise us?

Even though I'm not a mother yet, I can describe that being a co-founder is a bit similar to when moms do their best to give their children the best life no matter what.

Also, being a mom is not considered a job, but a responsibility. It's the same with me as the Co-founder of BintanGO. To me, it's not a job title. It's my responsibility to do my best and do anything to make my baby grow and live its best life. 👩🏻‍🍼💫

🏆  What has been the biggest highlight of your career so far?

As a self-educated Indonesian female entrepreneur, I've worked with creators for the past decade since I was 18.

Working directly with them allowed me to see their raw lives — behind the multiple photoshoots to get that "perfect" shot for Instagram or the numerous edits to make the seemingly effortless YouTube video or digital drawing.

Through this, I saw slightly similar problems across creators due to certain limitations they faced that prevented them from thriving. So that's why I set out on the mission of building BintanGO to bring equality to everyone to start and advance their career as a content creator! 🚀 Personally, receiving testimonials from individual creators about how we're bringing more revenue streams and letting them achieve their dreams doing what they love is my biggest highlight. Sometimes we don't even realize how the product we're building can help many people live their passions. That's like a daily caffeine booster for me and helps keep the team going.

🔍  What's a startup trend or space you're watching this year?

The space to watch this year is definitely the Indonesian Creator Economy. I clearly remember how the space has evolved year by year over the past decade. Back then, creators were known as "Selebgrams." Now I see more and more companies trying to solve the problems and providing the infrastructure for helping Creators, specifically in Indonesia.

I'm super excited to see the space evolve again. 💪🏼

💼  What advice would you give someone starting out in your industry?

Never stop learning. 📚

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🗣  What's one thing you can keep talking about for hours?

How BintanGO can help creators take their careers to the next level and how easy it is these days for anyone to kickstart their career as a content creator 🚀. I could talk for hours, and you'll see me smiling from ear to ear.  

🎥   What's your favorite movie/TV show?

Anything horror related. 🧟‍♂️

🍨  What's your go-to ice cream flavor?

Cold Moo Cookie D'oh (Only found in Indonesia) 🍨