Saul Molla is the CEO and founder of FlowerStore Group, an online flower and gifting e-commerce startup in the Philippines, Vietnam and Thailand. Before FlowerStore, Saul was the CFO of Lazada Philippines.

🎙 How would you explain your job to someone outside tech?

We offer an online, seamless and affordable way to surprise your loved ones! Birthday? Anniversary? Just thinking of someone? We'll help you bring joy and excitement to anyone!

🤨 What's something about you or your job that would surprise us?

We started out of a small office on the 5th floor, so we went up and down through the stairs hundreds of times during our first Christmas. We didn't have time to wait for the elevators because of the volume of orders. I still have nightmares about those stairs!

🏅 What has been the biggest highlight of your career so far, and why?

Surviving Valentine's season for three years, when we deliver tens of thousands of orders in a single day, managing over a thousand people working to make it happen!

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🤓 What's a startup trend or space you're watching this year?

I'm always watching e-commerce, but I'm also excited for Web3 developments in SEA.

🎓 What advice would you give someone starting out in your industry?

You will only know if it works once you try it: try and learn.

🗣 What's one thing you can keep talking about for hours?

E-commerce and SEA startups

🎬 What's your favorite movie/TV show?

24 - best TV show ever!

🍨 What's your go-to ice cream flavor?

Cookie Dough with Hot Caramel