Tatevik Maytesyan is the Head of Product Strategy and Operations: Content at Picsart. Picsart is a design tool that allows users to design, edit, draw, and share photo and video content. 

The platform currently has over 150 million users. Launched in 2011, Picsart is a unicorn backed by SoftBank, Sequoia Capital, DCM Ventures, Insight Partners, and other investors. 

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👋🏼 How would you explain your job to someone outside tech?

I help people, teams, and businesses grow. That often includes bringing clarity and organizing chaos — as my friend recently said, Marie Kondo for any Startup 😂

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🧐 What's something about you or your job that would surprise us?

I speak 4 languages, learning the 5th. Lived in 4 different countries and managed to lead the business in 12 markets all the way from Brazil to Southeast Asia.

A big part of my job is researching new generative AI tech and trends, so I spend days experimenting and playing with Open AI products, Stable Diffusion, and Hugging Face models–fun, right?

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🏆 What has been the biggest highlight of your career so far?

If I take my entire career I would say two things:

1. Leading Nike‘s World Cup 2018 campaigns and running category, because nothing beats the feeling, when you see hundreds of thousands of people running, because you inspired them.
2. International expansion of Picsart—it’s a once-a-lifetime opportunity one can get, in the growing startup, right when becoming a unicorn.

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🔍 What's a startup trend or space you're watching this year?‍

Everything related to generative AI (text, visuals, videos, code) and healthtech. I am curious to see how generative AI can help us solve some pressing challenges in the world. 

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💼 What advice would you give someone starting out in your industry? 

Be curious! 

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🗣 What's one thing you can keep talking about for hours? 

Personal health and productivity. 

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🎥 What's your favorite movie/TV show? 

Everything Marvel Universe. 🦸‍♀️

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🍨 What's your go-to ice cream flavor?‍

Homemade banana matcha with raspberries. 

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FYI. We’ve edited this interview for clarity.