Thibault Couperie-Eiffel is the Co-founder and CEO of Capssion, an all-in-one influencer marketing platform for e-commerce brands in SEA. Before Capssion, he was Head of Lazada's cross-border operations.

👋🏼 How would you explain your job to someone outside tech?

We built an app to make it as easy as possible for brands and influencers to work together, end to end.

🧐 What's something about you or your job that would surprise us?

It is a bit easier for my family members to access the Eiffel Tower. :)

🏆 What has been the biggest highlight of your career so far?

Capssion aside, I'd have to say the Alibaba acquisition process of Lazada. Going to Hangzhou, staying at Alibaba Headquarters, meeting Jack Ma in Singapore and discussing the future of e-commerce in Southeast Asia will definitely remain as one of the highlights of my career.

🔍 What's a startup trend or space you're watching this year?

We always keep a close eye on any trend that helps influencers monetize their audience.

💼 What advice would you give someone starting out in your industry?

Solve a problem your clients are giving you first. If you solve this problem better than anyone, you will be able to monetize it.

🗣 What's one thing you can keep talking about for hours?

Photography. Any chance I get, I take my camera and go and take black and white street-style photos.

🎥 What's your favorite movie/TV show?

Like so many people before me, the movie that changed my perception of cinema is Forrest Gump.

🍨 What's your go-to ice cream flavor?

I've recently been crushing on Pistachio. Hidden gem!