Hey, there! Here’s HeyMax, a Singapore-based app that lets users collect rewards points for shopping.

• Now, they just acquired Hong Kong’s krip, a fintech firm with integrated credit card benefits.

More on the deal. This accelerates HeyMax’s regional expansion!

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📶 To the max

You can tap through HeyMax before you shop. The platform can track your purchases and reward you with Max Miles.

Just do what you usually do. Yes, you can get Max Miles from your weekly groceries, car rides, and more!

• You can use Max Miles to book commercial air tickets for domestic or international destinations.

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👇🏽 About the deal

The krip team brings its expertise in HK’s loyalty and rewards space, along with strong local relationships.

• The acquisition will also lay the groundwork for HeyMax’s official launch in Hong Kong. We heard there’s already a waitlist for users!

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💳 More on krip

Launched in 2022, krip helps customers spend smarter by making it easier to discover and access credit card rewards and benefits.

Their platform has aggregated over 6K credit card deals offered by over 3K retail merchants.

• Their clients include livi Bank, Grantit, and other financial institutions and retail partners.

New beginnings. The krip brand will be retired after the acquisition, and key team members will be integrated into HeyMax.