Mama's got the money. Singapore-headquartered The ParentInc, which runs the leading parenting community in SEA, theAsianparent, has just raised a $22M Series D led by East Ventures!

• They reach 35M users monthly through their site and app.
• They're active in 13 countries in 11 languages.
  

Who else cashed in? Central Retail Corporation, WHG Holdings and DBS, as well as other investors joined the round.

• The round was a mix of primary and secondary investments and venture debt.
• Other previous backers include LINE SEA, JD.com and SCB 10X.

🚼  Baby days

They began as a parenting blog that Asian parents could relate to. (We hear that no other books and sites back then could say if it's safe to feed a three-year-old some Durian.)

• Content includes health, parenting tips, family planning, child development, and childcare.

😉  Here and now

The vision's to be the top content, community and commerce destination for parents in emerging markets.

Every parent needs to make money, and here's how they do it:

• Advertisements, events, insights and curated commerce offerings.
  

Mama knows best. They also run a D2C brand called Mama's Choice that focuses on safe, halal and natural ingredients.

• Items include pregnancy, post-pregnancy, baby care and household products.

✈️  World tour?

They're taking their community and D2C brand to three new markets by the end of the year, including Vietnam and the US.