From takeouts to takeapp. What's up with Singapore's Take App? Well, they've just raised a $1M seed round from investors like Meta (yup, the one that owns Facebook and WhatsApp). They're making it simple and easy for MSMEs to take orders online through WhatsApp!

• Founded last year, they're used by 1,000 businesses in 35 markets, mostly in Singapore, Malaysia and Indonesia.
  

Investor check. Meta's New Product Experimentation (NPE) team, Y Combinator and more joined in.

• They were part of Y Combinator's W22 batch.

🧐 Why it matters

Keeping it simple. In SEA, MSMEs love using chat apps to take orders online! No additional apps or logins. No redirecting customers to other platforms.

• The problem? It takes a lot of time and operations costs since there are tons of messages.
• While western CRMs and other SaaS solutions exist, they might cost a lot, are difficult to use or aren't localized.
  

Plus, it's also smart. WhatsApp is a direct channel into a customer's wallet and allows them to keep direct conversations with customers to grow that relationship (and, truthfully, the $$$ too).

🛒 Add to cart

Build your own blazing-fast website to take orders and accept payments in minutes. Once customers place an order, the invoice and a notification will automatically be generated and sent to your WhatsApp.

• The best part? It's free, reliable and mobile-first.
• They're focused on restaurants, but bakeries, groceries, salons and more use it too!

🛍 Beyond just checkouts

Manage orders like a boss. Manage order payment statuses, search for orders, track deliveries and view customer purchase history too!

Data's in the details. Check how many people visit the website and place orders.

Everything you need and more. Run WhatsApp newsletter campaigns to update your customers on new products and deals, create discount codes and more!

🤑 How they make $$$?

They charge for premium features like advanced analytics, order exporting and custom domains. But we've gotta say, the free plan's pretty generous.