aaand cut! Here’s Cult Creative, a Malaysian creator economy startup that connects brands to their network of creators. And they raised around $107.5K in seed funding.

• New year, new me? They previously ran a job portal for creatives in Malaysia, but closed it down in November last year. Now, they’re OTW to launch a new platform. 

Investor check. The Hive Southeast Asia funded the round. 

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🎬 Let’s start rolling

Content creators have swiftly become the heartbeat of social media platforms like TikTok and Instagram—and brands are catching on!

But as a brand, how do you find creators who align with your message? While most brand deals are usually coursed through DMs, Cult Creative offers a more efficient way for companies to collaborate with creators. 

• End-to-end for the win. They help brands brainstorm content ideas, find their partner creator, and execute production!

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💅 Hello, creators

The platform isn’t just great for brands though. It also empowers nano and micro creators to maximize their reach and earning potential.

• One of the biggest pains for creators is a long-winded process of negotiations and e-invoicing.
• Through Cult Creative’s platform, they “ensure transparent brand briefs, project timelines, and reliable payments.”

Say hello to CultPay. Oh, and the company is also building an alternative credit system that’s supposed to empower creators to gain financial freedom.

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🎤 What the future holds? 

Cult Creative will use the $$$ to launch their proprietary collaboration platform.