Pawrents, unite! Notti Pet Food has created the high-quality and nutritious kibble your furbabies deserve. The Malaysia-founded startup just raised $500k!

Investor check. 500 Global and First Move joined in!

• Founded in 2023, they’re available in 100 pet shops across Malaysia, Singapore, Hong Kong, and the Philippines.

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🐶 What’s the problem

We all know pet ownership is skyrocketing. (I myself got two dogs in the past 2 years) But this means that demand for pet food is rising!

• Many end up choosing low-quality options with unclear labels and subpar ingredients, which can be bad for pet health.
• There are few options for high-quality pet food.

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🐱 The purr-fect solution

They create slow-baked “super premium” kibbles that offer 100% complete and balanced nutrition for dogs and cats.

Great ingredients. They use real, fresh, human-grade ingredients like meat, fruits, and vegetables and have no unnecessary fillers.

• They’re also enriched with probiotics and prebiotics, with a taste that’s approved by many picky eaters.
• Their slow-baking method preserves the nutrients in the ingredients, unlike the processes used by major brands.
• They’ve been endorsed by vets and exceed international AAFCO (Association of American Feed Control Officials) Nutrient Standards.

For all occasions, and all ages. Their kibble is for dogs and cats of all ages, breeds, and sizes.

Apart from kibble, they also have treats, chews, freeze-dried cubes, and more!

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💥 What’s next?

They’ll launch new product lines and expand in markets like Singapore and the Philippines.