E-Commerce

OMG, it's RPG: e-commerce house of brands raises $29M

June 23, 2022
RPG Commerce

Meet Malaysia's RPG Commerce! They're a multibrand D2C e-commerce startup that builds, acquires and operates global e-commerce brands. After raising a brand new $29M Series B led by East Ventures, they're now ready to go even further!

  • Founded in 2017, they've currently got over ten brands, including apparel and home brands like Thousand Miles, Eubi, Bottoms Lab and Montigo.
  • Their customer base has grown by over 300% in the past year.

Who else cashed in? Vertex Ventures Southeast Asia & India, UOB Venture Management and RHL Ventures also joined in.

🫢 The secret sauce

For each brand they build or acquire, they own and optimize the entire end-to-end process. They handle everything from product development and production to delivery!

  • The goal? Build world-class, high-quality brands loved by customers.
  • Typically, they manufacture products in China while selling to developed markets, including the US, Canada, Australia and Europe.

⚡️🛍 Going beyond just D2C

Apart from these, RPG has their own "shared backend infrastructure" (aka, backend tech) for other businesses and brands to leverage through partnerships.

  • Together with their customer-centric approach and supply chain, these all help RPG optimize each brand.

🔜 What's next?

They'll be growing the team and leveling up their tech and development processes. Oh, and they're looking to empower small businesses through incubation programs and expand their portfolio through acquisitions!

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