The freshest in town. Say hi to Sayurbox! They're an e-grocery startup that helps you get farm-fresh produce, meat and more. They raised a $120M+ Series C co-led by Northstar and Alpha JWC Ventures.

• They serve over 1M customers in Indonesia's Java and Bali.

Who else cashed in? The World Bank's IFC, Astra, Syngenta Group Ventures and Global Brain.

• Their last round was a $15M Series B led by Astra.

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🥦  How it works

Sayurbox sources goods directly from farmers and suppliers then sells them to customers on their website and app.

• They sell over 5,000 products, including vegetables, meat, snacks, and ready-to-eat meals.
• They work with over 10,000 farmers and suppliers across Indonesia.

Quick, quick. Apart from its regular scheduled deliveries, it also launched Sayurkilat, a quick commerce service that allows deliveries in less than 2 hours.

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🤫 Sayurbox's secret?

Sayurbox offers better freshness, pricing, on-time delivery, and product range. How? End-to-end visibility of their agricultural supply chains!

Forecasting and inventory planning. Sayurbox uses data to predict demand to help farmers plan and plant accordingly.

No supply chain pain. Sayurbox takes on all the supply chain and logistics issues, taking the goods from the farms and delivering as fast as same-day.

• Everything is sorted, packed and delivered through their warehouses, sorting hubs and micro-fulfillment centers.

Route optimization. They use algorithms to make sure deliveries are as fast and efficient as possible.

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😎 Why it matters

Farms are typically scattered across remote rural areas with poor infrastructure, making it difficult to reach consumers directly.

• This results in lower profits for farmers and higher costs for customers due to multiple middlemen, supply chain issues and food waste, especially for small farmers.

Scoop fact. Agriculture's the main source of income for a third of Indonesia's population— employing 32% of the labor force and contributing to 13.5% of GDP.

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🔥 What's next?

It's focusing on growing in its existing markets, expanding to new cities and strengthening its supply chain. Oh, and they're likely to IPO after another equity funding round.