Enter a new world of flavor with Prefer! This Singapore-based foodtech startup uses fermentation to create affordable and sustainable flavors and ingredients. 

• Now, they just raised a $4.2M Pre-Series A!
• This brings their total raised to $6.2M. 

Investor check. At One Ventures and Chancery Hill Capital co-led the round. Forge Ventures also joined in! 

• They raised a $2M seed last year.

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🫘 Soy you think you know coffee

Prefer ferments and roasts rice and soy to create bean-free coffee grounds, making their product a more sustainable option than regular coffee products. 

But that isn’t it. They also sell ready-to-drink oat lattes! Oh, and they also just commercialized their products through food service channels like Melvados, a Singaporean food business.

How is it more sustainable? Coffee production has a huge carbon footprint. Producing 1kg of coffee requires 29kgs of carbon dioxide!

• According to Prefer, their coffee has up to 85% lower emissions and is 50% more affordable than the current market prices of traditional Arabica. 
• They supply fast-moving consumer goods brands, manufacturers, retailers, and flavor houses.  

New product alert. They recently launched soluble bean-free coffee powder and a cocoa-free cocoa powder!

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📈 The growth plan

Prefer plans to scale their pilot production facility through toll manufacturers in key markets. 

• They’ll also double down on R&D on cocoa flavor development and expand global partnerships in Asia. 

‍Their collabs so far? Prefer currently works with Ajinomoto Co. in Thailand and The Coffee Ferm in Thailand and Australia.