Say hi to Reebelo! This Singaporean startup is making secondhand devices the new first choice, and they've just raised a $29M Series A extension led by Cathay Innovation.

• Founded in 2019, they have over 200,000 customers and grew GMV by 12x in the last two years.
• Global sales shot up 3x in the last year, especially with the US growing to 25% of total sales within less than a year in the market.

Investor check. Moore Strategic Ventures, Gandel Invest and Antler also joined in.

• They last raised a $20M Series A in 2022 and a seed in 2020.

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🤷🏻‍♀️ How they do it

Their marketplace is your go-to if you want to buy smartphones, laptops, tablets, smartwatches, and even gaming consoles, for up to 70% cheaper.

• What's the catch? They sell pre-owned and refurbished items, but don't worry, they guarantee they're authentic and high quality.
• Plus, they offer one-year warranties and 30-day free returns on their products.

Where they get the supply? They source products from trustworthy and legitimate local vendors who comply with their strict quality and returns standards.

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🌳 Why it matters

Beyond just affordable tech devices, selling pre-owned items is more sustainable and helps keep electronics out of landfills.

• This helps promote a more circular economy. If you're born today, you'll own over 200 connected devices — and we end up throwing most of these away after a few years of use and adding up to tons of waste!

🇺🇸 American dream

They've been in the US for less than a year, and it's already their second-largest market with 21,000 customers!

• They have opened a new US headquarters.
• It's set to be their #1 market in less than six months.

✈️ Around the world

The new $$$ is to help grow their US team to 50 members, open a second US office, invest in existing markets and expand to Canada later this year!

• Plus, they're also looking into new categories to test, like gaming and mobility, to become the trusted place for refurbished tech and more.

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