On a roll! It's time to send some congratulations to Una Brands. They're a Singapore-headquartered e-commerce aggregator that just raised a $30 million Pre-Series C — five months after announcing their $30M Series B!

• They have a team of over 200 across Singapore, Indonesia, Malaysia, Australia, India and China
• They were on a $70M revenue run rate for the latest fiscal year and expect to reach EBITDA profitability this year.

Investor check. Northstar Group is the sole investor for this round, which is a mix of equity and debt.

• They've raised over $100M in total funding.

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🤷🏻‍♀️ What it's all about

They acquire, operate and scale APAC e-commerce brands across channels like Amazon, Shopify, Shopee, Lazada and Tokopedia!

• Founded in 2021, they've acquired 20+ brands in APAC.
• Categories include home & living, babies & pets and personal care.

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🤑 Want to get acquired?

Share some details on your e-commerce business with them, and they'll give you an offer based on their evaluation.

•  You'll get paid in cash, and they also offer founder-friendly terms like profit-sharing and consultant fees — so you can also benefit from the growth post-sale.

What comes after? They inject lots of growth capital to supercharge your brand's expansion locally and globally. Plus, they've got tech that automates and optimize your processes and in-house experts that help you scale your brand fast.

• They acquired Singaporean furniture brands ErgoTune and EverDesk+, grew them in Asia and recently brought them to the US!

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😮 Their trick?

They say their diversification across geographies, e-commerce channels and product categories gives them a long-term competitive advantage and stronger defense against industry headwinds.

• In contrast. Most e-commerce aggregators are channel-specific, geography-specific or category-specific.

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💰 What's with the $$$?

It's runway for the next two years of operations. They'll continue developing their platform for their portfolio brands and acquire more D2C brands focused on home and living, mom and baby, and beauty and personal care. 

• They'll also invest in strengthening their supply chain and distribution networks in key markets.

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